Setup
As part of a carefully-crafted strategy to leverage interactive marketing tools on Assent.com to support and accelerate prospective buyers along their purchasing journey, Assent approached CPR INTERACTIVE to build a risk assessment tool that targets buyers top-of-funnel with rich insights for their supply chain sustainability programs.
Solution
An interactive Risk Assessment Tool that quickly assesses supply chain risk and delivers valuable insights for users to guide their purchase decisions. The personalized, dynamic report output includes a detailed breakdown of risk across categories and geographic regions, prioritized next steps, and valuable resources to learn more and continue the journey to supply chain risk mitigation.
And for Assent, the tool not only captures valuable industry, geographic, and firmographic data attached to high quality leads, but provides a framework for sales teams to learn more about, and qualify, potential customers.
Brevity, paired with dynamic input options, enabled a significant amount of nuance in the questions—enabling high completion rates and detailed customization for the report output. In short: massive value delivered with minimal user effort.
By keeping the number of questions under 10, and word counts for each at/below 15, we ensured users stayed engaged and completed the experience. Providing various questions with multi-select capabilities enabled the report to be highly-curated to a user's exact company preferences. Combine the above with a brief gate requested directly before the report, and we have a tool that provides both users and company with indispensable data and insights. Win-win!
Launch Assessment
