Setup
For customers, seeing is believing—so for Boomi, the best way to get more customers to sign up for their integration software trial meant giving customers a taste of the magic before buying.
Solution
A fully HTML, interactive product journey that mimicked real software—allowing users to learn at their own pace and discover features one-by-one through natural UI interactions (clicking, scrolling, and dragging).
Onscreen prompts guided users through a carefully-crafted narrative and introduced powerful business benefits and context along the way—further enhanced with dynamic animations that provided a fun, engaging experience every step of the way.
A potent mix of effective and easy-to-follow narrative, business benefits, real product, engaging interactions, and dynamic animations—resulting in an over 40% increase in customer engagement.
Intuitive navigation and engaging design are always critical, but even more so in a self-paced experience. This allows users to take their time and study what they like, moving on when they feel ready.
To achieve high conversion rates, a “Free Trial” CTA button was visually prominent and available throughout the entire experience, meaning users could take action any time they felt compelled.
View project
